Tuesday, January 27, 2009


Ok, since I already posted on my class website about Facebook, I want to post on blogger just because I feel as if I have more to say. Facebook frustrates me more than anything in this world, it's definitely my naughty indulgence (or however you say it). Facebook wasn't so bad at first, it gave me a way to keep in touch with people I haven't seen in a long time. Then it started going downhill....

Facebook then turned into a way for people I don't care for really to add me as a "friend" eventhough they didn't talk to me in high school. I just wonder why they add me, like why does my life on Facebook matter but not in real life. Don't get me wrong, I'm not always this bitter but I'm just curious why this happens. But see I'm no help at all because I "accept" their friend request as if to say "I want you to care about my Facebook life." It's all very confusing.

From a marketing perspective, I wonder how Facebook got SO HUGE, like I remember as a freshman signing up but I don't remember what made me or my peers so drawn to something like that. Is it because you can see everything someone is doing? Is it because you can look at ridiculous pictures of people? What is it? I think I want to take a poll and decide for myself what is so appealing about the site. Honestly, I can't even tell you why I have it and why I continue to update it because if someone really cared about my life, they can ask me.

Thursday, January 22, 2009

Random IMC thoughts

So here I am at my temp job and I find myself wondering what am I going to do with my life after IMC? I mean I haven't had any great job offers and I thought having a Master's in IMC would help me a lot. But lately I've been hearing that it's still unbelievably hard to find a job even with a Master's. Of course this news is beyond discouraging; I don't want to drop out of the program but if I'll have the same job offers I've had now then there's no point, right?

I guess I'm just bitter because a lot of my friends (nursing majors, accounting majors, etc) have careers already and I thought my major of advertising would help me find something in the creative world, but I am definitely wrong. I guess all I can do is hope for the best and if anyone hears of any advertising/marketing jobs let me know =)

Wednesday, January 21, 2009

I can't believe I'm in grad school

Well since this is my blog for week one, I think I just want to introduce myself and basically explain my reasons for choosing IMC as my graduate program.

My name is Katherine (preferred to be called Katie) and I recently graduated from WVU in August with a B.S in Journalism and concentration in Advertising. I couldn't believe I was done my undergrad and I was ready to pick up and move to a big city and work for a big advertising firm when I realized (after applying to hundreds of places) that I had little to no experience. This really upset me because I was ready to work and have a career. Then my adviser told me about IMC and how it incorporates advertising, marketing (including direct marketing) and basically how to get and maintain good relationships with consumers and clients. I figured this was my best bet considering I already had the creative aspect from all of my advertising courses, now I needed a business mindset and I figured IMC was perfect for that.

So far, it's been going pretty well although I have to repeat 616 (due to some heartbreaking circumstances that I don't really want to get into). But before I had any problems, I did enjoy 616 a lot and 610 was very interesting for just a basic class. I do hope IMC can open my eyes to different forms of marketing considering a lot of old means of marketing are just that -- old. Like our week two question asks, "what mediums will become obsolete?" And I personally think newspapers are just done for. People can access newspapers online with color and interactive advertising, larger classifieds and articles and breaking news more quickly. Why would anyone want to continue to struggle with newspapers when they can access them on the Internet. I personally think it's sad they're going away but it justt needs to be done since now we're focusing on environmental issues and paper is just being wasted.

I definitely look forward to posting more on here, it's hard to now because it is just the first week but my posts will get more interesting.

Talk to you later,